In terms of its competitors, Sacks noted that sales growth of Monster exceeded that of Red Bull, which increased 3.8% and sales of PepsiCo-owned Rockstar were up 2.1% in the most recent 13-week period vs. Looking at individual brand performance, dollar sales of Monster led growth for the quarter (+7.4%) while the company's other brands posted declines: Reign (-5.6%), NOS (-3.9%), and Full Throttle (-0.8%). The company's growth lagged behind the overall energy drink category which saw dollar sales increase 8.2% in the same period.
Monster Energy reported retail dollar sales of the company's energy drink portfolio in all outlets increased by 6% in the 13-week period through July 23, 2022, vs. "The company continues to stand by its strategy to ensure product availability and solidify the continued long-term growth of the company’s brands." This strategic direction has remained in place throughout the global supply chain challenges and disruptions despite adversely impacting the company’s profitability," noted Sacks. "Since the beginning of the COVID-19 pandemic and the subsequent increased demand for the company’s energy drinks, the company prioritized ensuring product availability for its customers and consumers. Q2 2021 while experiencing a significant increase in its cost of sales and operations, shared Sacks. The company reported net sales of $1.66bn in Q2 2022, a 13.2% increase vs. Net sales +13.2% in Q2 2022, but significant supply chain challenges remain
"There will be a lot of fighting going on. you have got all of these sort of performance brands basically fighting for some more shelf space, and obviously, we will do the same. So there will be a lot of transition going on," said Sacks.
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